Liavante LLC creates a variety of mobile Apple iOS Apps available though the Apple app store. We create Apps that can be downloaded freely, functioning on the basis of an advertising model. For some of our Apps, we also create a paid version that does not contain advertising. In general, if you do not want us to use your data to tailor the ads that are displayed within the App, you can choose to use a version that does not contain advertising.
- What data do we collect?
The Apps collect certain data automatically, such as: the type of device you use, device identifiers, such as the resettable advertising identifier assigned to your device, the IP address of your device, geographical data such as the location of your device, your operating system, Wi-Fi mac address in your area, data connection status and success/failure of connection, and data about the way you use the App, and other non-personal data as reasonably required to enhance our applications. If you activated ‘Location’ in the settings of your device and allowed the App to collect data about the precise location of your device, the App will collect such data. Furthermore, we may collect location data using network triangulation, GPS, and Wi-Fi IP address to determine your general device location. We also may collect location data and other diagnostic data through the Apps for network analytics and troubleshooting purposes.
- Data Sharing and Advertising
2.1 To the extent feasible, we only use your data in an anonymized, hashed or obfuscated way. We only use the personally identifiable information to the extent required to improve our applications.
2.2 We may share your data with third parties in the ways that are described in this Privacy Statement. We may disclose your data (a) as required by law, such as to comply with a subpoena or similar legal process, (b) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, (c) with our trusted services providers who work on our behalf, which do not have an independent use of the data we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement, and (d) with third party advertising networks and analytics companies as described below.
2.4 We may work with analytics companies to help us understand how the App is being used, such as the frequency and duration of usage.
2.5 If you have allowed us to collect data about your precise location by activating ‘Location’ in the settings of your device, we may share it with our ad network partners in order to tailor the ads that are displayed within the App.
2.6 The paid versions of our Apps generally do not contain advertising and will not use your data for this purpose. In the Apps that do not contain advertising, the data collection software will still collect data but will not use it to serve you interest-based advertising.
- Managing Your Data
3.1 You can stop all collection of data by the App easily by uninstalling the App. You may use the standard uninstall processes as may be available as part of your device or via the application marketplace or network.
3.2 You may at any time opt-out from further allowing the App to have access to your precise location data by deactivating ‘Location’ in the privacy settings on your device.
3.3 Most modern devices provide advertising identifiers. These identifiers have different names depending on the brand of your device. For example, they are called Identifier for Advertisers (IDFA) on iOS/Apple devices, and Google Advertising ID (GAID) on Android devices. These operating systems let you see your advertising identifier in the settings of your device, and you control how it is used. It includes options for you to change your identifier and opt out of cross-app advertising. The features or functionality hereof may change at the discretion of the operating systems. To opt out of the use of data collected by our advertising partners across different applications to serve ads that are targeted to your interests, please consult the settings available on your device (for instance ‘Limit Ad Tracking’ on your iOS/Apple device and ‘Opt out of interest-based ads’ on your Android device).
3.4 The NAI and the Digital Advertising Alliance (DAA) offer opt-out tools to assist you in managing your choices for participating companies. For more data about these tools please visit: http://networkadvertising.org/choices/ or https://aboutads.info
- Business Transfers
4.1 Data about you may be disclosed as part of any merger, acquisition, or sale of company assets. In the unlikely event of an insolvency, bankruptcy or receivership, your data may also be transferred as a business asset.
5.1 We do not use the Apps to knowingly solicit data from or market to children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with data without their consent, he or she should contact us at firstname.lastname@example.org. We will delete or anonymize such data from our files within a reasonable time.
6.1 We are concerned about safeguarding the confidentiality of your personal data. We provide physical, electronic, and procedural safeguards to protect data we process and maintain. For example, we limit access to this data to authorized employees and contractors who need to know that data in order to operate, develop or improve our Apps. Please be aware that, although we endeavor to provide reasonable security for personal data we process and maintain, no security system can prevent all potential security breaches. As stated above, we use anonymization techniques in order to limit the use of personally identifiable information as much as possible.
- Data Retention Policy
7.1 We will retain User Provided Data for as long as you use the App and for a reasonable time thereafter. We will retain Automatically Collected data for up to 12 months and thereafter we may store it in aggregate. If you’d like us to delete User Provided Data that you have provided via the App, please contact us at email@example.com and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the App to function properly.
If you have any questions, please contact us at firstname.lastname@example.org